realme signed MoU with Daraz to expand its market

realme has recently signed a memorandum of understanding (MoU) with Daraz, an online marketplace, in a bid to expand its market online in and outside the country.

From now, customers will be allowed to buy the realme smartphone from this online platform, said a press release.

The announcement came following the Daraz Electronics Week 2021, where realme has achieved the highest sales.

Tony Lin, realme’s e-commerce head, said, “realme is the fastest growing smartphone brand both globally and locally. We tend to be frontrunners in creating synergies that resonate well with the market we represent. Together with Daraz, realme will expand its portfolio of smartphones and AIoT products in Bangladesh to empower tech life of the youth.”

Jan Philipp Poeter, chief commercial officer of Daraz Group, said, “It’s refreshing to see realme taking advantage of the full range of opportunities that e-commerce brings in South Asia, targeting a particularly young audience."

"It’s great to see realme already serving as an outstanding case study of success on its mission to become a leading mobiles & electronics brand in the region,” he added.