Pure food from a pure entrepreneur

Our markets are inundated with adulterated food and food grown with harmful chemical fertilisers and pesticides. These foods have a severe effect on the human body, often even causing deadly diseases.

Concerned with this situation, Bangladeshi entrepreneur Kakali Khan took initiative to provide chemical free food items. Her firm ‘Shuddha Krishi’ (pure agriculture) has been honoured with the entrepreneur award 2018 by Bangladesh Open Network Source in an event jointly organised under its entrepreneur programme ‘Chakri Khujbo Na, Chakri Debo’ with the Innovation and Entrepreneurship Department of Daffodil International University.

Kakali started this initiative after her mother-in-law developed complication due to adulterated food, and eventually died.

Shuddha Agriculture offers 20 per cent discounts to the families of kidney or cancer patients. Kakali’s six-year-old daughter does not consume any food other than from Shuddha.
According to Kakoli, it would be great even if 50 families can be saved from adulterated foods through this initiative.

It needs lot of integrity and love to carry out this movement for chemical free food, said Kakali Khan.

“It is not possible to grow crops wholly organic as fertilisers and chemicals are being used in the land beside my farm. That has an effect on my farm. But I can ensure Shuddha’s food items are safer than any others, “she added.
She has outlets on Green Road, in Gulshan and in Dhanmondi.

A customer at the Green Road outlet told Prothom Alo, “I purchase bananas from Shuddha regularly. You can easily tell the difference in taste.”

People call her Shuddha Apa (pure sister). Initially her family members scoffed at her initiative. But later her husband and the rest of her family started helping her out.

Kakali has a dream that chemical free and pure food will be available in every food shop.

“We see people buying branded clothes or eating in pricy restaurants but are not willing to buy everyday food if it is little costly. Consumers need to change this attitude,” said Kakali.