Prothom Alo gets recognition at Global Media Awards
Padma Bridge is the biggest infrastructural project of the country. Prothom Alo’s print and online editions came up with a special arrangement centering the installment of the last span of the bridge and the linking of the two banks of the river last December. Prothom Alo has received international recognition for this arrangement.
Prothom Alo won an “Honourable Mention” in the ‘Global Media Awards 2021’ programme, organised by the International News Media Association (INMA), a global community of market-leading news media companies. Prothom Alo is the first Bangladeshi media to get this acclaimed international recognition. The award was announced through a virtual programme on Thursday.
INMA, the Dallas-based global organisation of the US, has been giving recognition and awards to media from different countries of the world since 1937. INMA is a global community of market-leading news media companies reinventing how they engage audiences and grow revenue in a multi-platform environment.
The INMA community consists of more than 18,000 members at over 900 media companies in 77 countries. This is the largest organisation that has been working on business, brand and readers of news media. This year, INMA recognised 58 initiatives from 37 countries with top prizes in Global Media Awards. This year Germany’s Mittelbayerische Zeitung takes “Best In Show” for Drive campaign. Google News Initiative was an assistant to this programme.
Prothom Alo’s recognition came in the “Best Idea to Grow Advertising Sales” category. India’s Hindustan Times got the first prize in National Brand division of this category, while Ireland’s Independent News and Media got the second prize and South Africa’s Food For Mansi was selected as third. India’s Dainik Bhaskar and New Zealand’s Stuff were jointly selected with Prothom Alo for honourable mention.
The awards were given in 20 categories this year. The awards are given considering innovation and best practice, best use of media platform, subscription, business development and data and insights. Judges select from finalists the best in six world regions -- Best in Africa, Best in Asia/Pacific, Best in Europe, Best in Latin America, Best in North America and Best in South Asia.
INMA said the 2021 Global Media Awards competition garnered 644 entries from 212 news media brands in 37 countries. Participants included newspaper media, magazine media, digital media, television media, and radio media.
“Not surprisingly, the outstanding entries in this year’s competition leaned heavily into Covid responses along with shifting priorities during a tumultuous year: product, data, and subscriptions,” said Earl J Wilkinson, executive director and CEO of INMA.
“Another underlying theme was about communicating the values held by news brands amid the misinformation explosion and the rise of algorithms, data, and machine learning in the everyday running of a media company.”
Last year, Prothom Alo won the ‘South Asian Digital Media Award’ organised by WAN-IFRA, World Association of News Publishers. Prothom Alo bagged the gold and bronze in two categories in the fourth edition of the award as it took part in the categories of Best Native Advertising/Branded Content Category and Best Data Visualisation. The awards were handed over at a programme in Delhi, India on 18 February 2020.