Uber appoints new president for South Asia

Uber, the world’s largest ridesharing company, on Tuesday announced the appointment of Pradeep Parameswaran as new president for India and South Asia, with immediate effect.

He is said to be a key member of Uber’s regional leadership team.

A news release said Pradeep will be responsible for leading the rides operation to a new height as the preferred mobility platform for riders and drivers across India and South Asia.

“Over the last years and a half, Pradeep has been instrumental in our growth, cementing the region as a critical contributor to our global vision. Pradeep is a strong people leader and has over two decades of management experience across the technology, media and telecommunications sectors,” said Amit Jain, head of Uber’s Asia Pacific operations.

Pradeep joined Uber in January 2017 and was leading operations for Uber in India and South Asia. He started his career selling ice cream at Hindustan Lever, followed by a 13-year stint at McKinsey & Co, half of which was in the US. In his last role, he was CEO of Den Networks, a Cable TV company.

The news release said Pradeem is a budding angel investor, loves Poker, and is an avid golfer.

He is married to Kavita and they are proud parents of a boy (Yaj, 9) and girl (Yaagini, 6).