BRAC Bank renews BCB deal

Prothom Alo English Desk | Update:

BCB president Nazmul Hassan, CEO Nizam Uddin Chowdhury and BRAC Bank CEO and managing director Selim RF Hussain were present on the occasion.BRAC Bank has extended their partnership with the Bangladesh national cricket team for two more years.

The bank will be the team kit partner of the national cricket team, the national women’s team, the A team, academy team and the under 19 team for all home and away series from 2018 to 2020. Mashrafe Bin Mortaza and his team will continue to wear the BRAC Bank logo on their jerseys, said a press release.

To this end, BRAC Bank signed an agreement with K-Sports, the official sponsorship rights holding company of Bangladesh Cricket Board (BCB) for Team Kits Partner, on September 11 in Dhaka.

BCB president Nazmul Hassan, CEO Nizam Uddin Chowdhury and BRAC Bank CEO and managing director Selim RF Hussain were present on the occasion.

The bank’s head of communications Zara Jabeen Mahbub and K-Sports CEO Fahad MA Karim signed the agreement on behalf of their respective organisations.

Starting from the Asia Cup in September 2018, the partnership will also cover home series against Zimbabwe and West Indies, away series against New Zealand in February-March 2019, away series against Ireland in May 2019, home series against Afghanistan in September-October 2019, away series against India in October-November 2019, away series against Sri Lanka in November-December 2019, away series against Pakistan in January-February 2020, home series against Australia, home series against Zimbabwe in March 2020, away series against Ireland in June 2020 and away series against Sri Lanka in July-August 2020. During the two-year period, the national cricket team will play 14 home and away series involving 19 Tests, 26 ODIs and 19 T20s.

Speaking on the occasion, Selim RF Hussain said, “Cricket is the most popular sport of our country. Consistent world class performance of the national cricket team has immensely boosted the country’s image worldwide.  Association with the national cricket team not only enhances brand image but also becomes a pride factor. We believe partnership with the national cricket team will reinforce the bank’s image as a responsible corporate entity.”

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