New Zealand Dairy launches new biscuit BelleAme in Bangladesh


New Zealand Dairy Products Bangladesh Limited (NZDPBL) has launched BelleAme, a new premium biscuit brand.

The brand was launched at a press conference on 17 October 2019 at AS Mahmud Seminar Hall of The Daily Star, says a press release.

NZDPBL managing director SA Mallick, FCA, Business Development manager Nazmus Saquib Mallick and chief marketing officer Shafiqul Islam Tushar were present in the launching ceremony, .

SA Mallick said, “We hope BelleAme will grab consumers’ attention by providing and maintaining better taste and quality. BelleAme started its journey with Digestive, Energy Go and Cremo biscuit.”

NZDP will launch Crush, True Marie, Sweet Blaze, Dingo, Cream Cracker and Soda Cracker.

SA Mallick said finest raw materials, European formulation for better taste, world-class processing and packaging machines are used in making BelleAme biscuits which will be consumers’ first choice in near future.

BelleAme biscuit ensures world-class quality by using fully automated technology and machines with the help of foreign expertise in its own factory, he added.

SA Mallick said NZDP is ensuring top notch quality and nutrition in its products since 1992.

NZDP offers Diploma, Red Cow, Red Cow Nutrified, Red Cow Butter Oil, Calci-Pro Hi Calcium Low Fat Milk Powder, Shape Up Low Fat Hi Protein Milk Powder, Farmland Super, Farmland Gold and Farmland.

In non-dairy category they offer- Doodles Instant Noodles, Doodles Stick Noodles, Poppers, Detos, Spicy Potato Sticks, Krackers King, Toi-Moi and Yokozona.