Grameenphone appoints Sajjad Hasib as new CMO

Grameenphone has announced the appointment of Sajjad Hasib as its new Chief Marketing Officer (CMO), to be effective from 1 February 2020, reports UNB.

Sajjad will be the successor of Yasir Azman and second Bengali CMO after Azman, who will be undertaking the role of CEO as announced earlier this month.

As the CMO, Sajjad will lead Grameenphone’s integrated marketing, which includes brand strategy, market communications, digital marketing, business intelligence and customer service excellence efforts.

He will also continue to manage five business circle sales and marketing operations to lead Grameenphone’s growth and drive customer success through its digital products and solutions.

Before joining Grameenphone, Sajjad had worked in the banking and FMCG sector along with other telecom companies at home and abroad.

He is a BBA graduate from North South University and has completed his MBA from the University of Bedfordshire, UK.

Grameenphone’s outgoing CMO Yasir Azman said “I’m happy to hand over my role to a strong man. We’re delighted that Sajjad has agreed to take on this challenging task."

Sajjad said “I’m grateful to the management for entrusting me with this leadership responsibility and also to my entire organisation for the love, respect, and cooperation I have received in the last 14 years.”

Before this new assignment, Sajjad held the position of Senior Director & Head of Operations.