The flower growers and traders of Jashore's Jhikargacha Upazila, one of the largest flower markets of the country, are optimistic about a big sale - more than Tk 700 million - this month, Bangladesh Flower Society says.
February, the second month of the calendar year, occupies a special place in the hearts of Bangalis. In this very month in 1952, people laid down their lives demanding the right to speak in their mother tongue - Bangla.
Bangladeshis remember the fallen heroes - some known and many other unknown - on 21 February through various programmes. And flowers are an integral part of the events.
Apart from the International Mother Language Day, Bangladeshis also celebrate two other events in February - Pahela Falgun (13 Febuary) festival and Valentine's Day (14 February), the latter is usually celebrated by the young.
The three events, coming one after another, push up the demands for flowers and their prices.
About 6,000 farmers of Jashore have cultivated flowers on 1,500 hectares. They are now busy with irrigation, using caps on the rose buds, spraying pesticides, weeding, and nurturing flowers.
Farmers from Godkhali, Panisara, Haria, Potuapara, Taora, Matikorma, Baisha, Kaoria villages of the upazila cultivated rose, gerbera, gladiolus, tuberose, marigold, and chrysanthemum.
Rahmat, from Panisara Mathpara, says he cultivated flowers on four bighas.
"We used caps on the rose buds for late blooming to catch the market ahead of the three major events," he says. "I spent Tk 4 on each cap and I hope to sell a rose at Tk 7 to 8."
Anju Sarkar, a four-time national award recipient from Mulgram village in Keshabpur Upazila, says she is expecting to sell flowers worth Tk 800,000 this month.
The 'Phul Boudi', as she is known in the locality, has cultivated roses of different varieties, marigold, bela, gerbera, gladiolus, tube-rose, and chrysanthemum.
She says she has cultivated flowers on six bighas in Keshabpur and on two bighas in Magura, "The political situation is good this year and I hope the sales will be brisk”.
Abdur Rahim, president of Bangladesh Flower Society, says flower cultivation was introduced in the district in 1983 on only 30 decimals of land.
Now a total of 3,500 hectares of land have been brought under flower cultivation. "This district supplies 70 per cent of the total demand for flowers" Rahim says.
Flowers produced in Godkhali are also sold in overseas markets of Malaysia, South Korea, Singapore and the United Arab Emirates, he notes.
"The government should take steps to revive the flower business," he says. "A permanent flower market should be set up in Dhaka to help this business bloom."