"It's important for him to maintain that perception, and perhaps a reality, that he is a king-maker in the Republican Party," said Mike DuHaime, a Republican strategist, cautioning: "The Trump endorsement is still powerful, but it's not undefeatable."
Victories in May by some of Trump's more controversial Senate picks, including former football star Herschel Walker in Georgia and television doctor Mehmet Oz in Pennsylvania, would not guarantee success in the 8 Nov. general elections and missteps could allow Democrats to hold onto their razor-thin Senate majority.
Polls show that at least one of Trump's May picks, Senate candidate J.D. Vance in Ohio, is leading going into his Tuesday primary. But Oz trails rival David McCormick ahead of the 17 May Pennsylvania primary and former Senator David Perdue lags Georgia Governor Brian Kemp heading into their 24 May matchup.
Poor performances by Trump-backed candidates may not diminish his support with his core supporters. Reuters/Ipsos polling last week showed 83 per cent of Republicans view the former president favorably and 40 per cent said he is the leader who best represents their party, well ahead of the 25 per cent for his nearest potential rival for the 2024 nomination, Florida Governor Ron DeSantis.
"His power base is tens of millions of disaffected voters around the country," said Justin Sayfie of Ballard Partners, a Florida-based lobbying firm with ties to Trump.
"No matter what happens to his endorsed candidates, I don't think it will change the conventional wisdom that he would still be the frontrunner for the GOP nomination for 2024."
Trump is expected to finalize a midterms spending plan for his massive war chest following the contests in Ohio and Pennsylvania, sources told Reuters last month.
A spokesman for Trump did not respond to a request for comment.
Trump stunned Ohio Republicans on 15 April by endorsing Vance, a venture capitalist and author who has been bitterly critical of the former president.
More than 40 Republican officials had written to Trump urging him to not endorse Vance, arguing that his history of criticizing Trump would be fodder for his Democratic opponent.
Following Trump's endorsement, a Fox News poll showed Vance leaping 12 percentage points from a previous poll to notch the support of 23 per cent of primary voters, whereas opponent Josh Mandel lost 2 points to poll at 18 per cent. Still, 25 per cent of voters said they were undecided.
In Pennsylvania, Trump's 9 April endorsement of Oz has done little to move the polls, with the latest survey showing a tight race with former hedge fund CEO McCormick.
In a Monmouth University poll released last week, 61 per cent of Pennsylvania Republicans say they were "very likely" to vote for McCormick compared to 51 per cent for Oz.
In North Carolina, polls show Trump-backed Senate candidate Representative Ted Budd leading rival former Governor Pat McCrory, though a crowded field in that race could force a July run-off. Read full story
In Georgia, Trump defied the Republican establishment by encouraging Perdue to challenge popular incumbent Kemp, who infuriated Trump by certifying the 2020 election results that showed President Joe Biden defeated him in the state.
Perdue lagged Kemp by some 20 points in a recent poll published by the Atlanta Journal-Constitution.
"Georgia is going to be the proving ground for what the rest of the country is going to see: It's time to turn the page," said Lieutenant Governor Geoff Duncan, an anti-Trump Republican.
Even Trump's faith in Perdue appears to be wavering. At a Georgia rally in March, Trump turned to Perdue and said: "I hope, David, you're going to be the governor. Or I just wasted a helluva lot a time tonight."