A Facebook logo is displayed on a smartphone in this illustration taken 6 January 2020.
A Facebook logo is displayed on a smartphone in this illustration taken 6 January 2020. Reuters

The regional party governing India's West Bengal state has accused Facebook Inc of bias towards prime minister Narendra Modi's Bharatiya Janata Party (BJP), adding to the clamour of opposition voices which have called out the social media giant for its content regulation practices.

In a letter to Facebook boss Mark Zuckerberg, West Bengal's ruling party, the Trinamool Congress, said the company's recent blocking of pages and accounts in the state pointed to the links it had with the BJP.

The letter became public just hours before Facebook's India boss Ajit Mohan was due to appear before a parliamentary panel, to explain his company's content regulation policies.

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"There is enough material now in the public domain, including internal memos of senior Facebook management, to substantiate the bias," Trinamool Congress spokesman Derek O' Brien wrote in an 31 August letter to Zuckerberg.

The Trinamool letter piles more pressure on Facebook, which is the midst of a PR crisis and a political storm, following a recent Wall Street Journal story that said Ankhi Das, the US tech giant's public policy director for South and Central Asia, had opposed the taking down of posts by a BJP politician who labelled Muslims traitors.

"Please do all it takes to urgently work towards maintaining the integrity of your platform in the Indian electoral process."

Facebook did not immediately respond to an email seeking comment.

West Bengal will hold state assembly elections early next year.

The Trinamool letter piles more pressure on Facebook, which is the midst of a PR crisis and a political storm, following a recent Wall Street Journal story that said Ankhi Das, the US tech giant's public policy director for South and Central Asia, had opposed the taking down of posts by a BJP politician who labelled Muslims traitors.

The story prompted strong criticism of Facebook and Das, with the Congress Party calling for an investigation. It also pushed parliament's IT panel, headed by a Congress lawmaker, to summon Facebook.

At the time Facebook responded to WSJ by saying it banned hate speech and violence-inciting content globally without any bias. It also said it conducted regular audits of its processes for fairness and accuracy.

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On Tuesday, India's technology minister slammed Facebook for censuring content posted by right-wing users.

Menlo Park, California-headquartered Facebook has previously said it is a non-partisan platform and it will remove content that violates its community standards.

Even Facebook employees have questioned the company's content policies in India, Reuters has previously reported.