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People for the Ethical Treatment of Animals (PETA) took the lead in protesting against Saint Laurent, demonstrating outside its store in the fashionable Avenue Montaigne in Paris this year after supermodel Kate Moss appeared in an advertising campaign for the brand wearing a fox coat.

Within the Kering group, Gucci was the first to drop fur in 2017, followed by Balenciaga, Bottega Veneta et Alexander McQueen.

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