On 4 November 1998, Prothom Alo began its humble journey of conquering the hearts of millions of readers with its credible and courageous news delivery through innovative presentation and layout. The unprecedented popularity of Prothom Alo, particularly in terms of circulation and readership, are not only new records, but also milestones in the history of the news media industry of Bangladesh.
According to the National Media Survey 2018 of Kantar MRB, 6.6 million people read the print edition of Prothom Alo every day, and it is the highest readership number among all Bangladeshi newspapers. Prothom Alo does not only have the widest reader base, but it also reaches to the most erudite readers of Bangladesh belonging to the upper SEC (Socio Economic Class). Prothom Alo is miles ahead of any other newspaper in the important demographic segments of readers.
Prothom Alo Online (prothomalo.com) is the “Number 1” Bangladeshi as well as Bengali Language website in the world based on traffic and pageviews. Around 10 million users access this portal every month from over 200 different countries and territories. They generate 280 million pageviews per month. Through all digital platforms - Bengali & English portals and mobile apps, Prothom Alo Online reaches 1 million people every day at home and abroad.
Together in print and online Prothom Alo reaches 7.6 million readers every day.
Beyond the border of Bangladesh Prothom Alo has a weekly overseas edition. Prothom Alo Weekly North America Edition is printed in New York and distributed to the expatriate Bangladeshis residing across the USA and Canada.
Besides impartial and authentic news presentation, Prothom Alo’s effort in serving the community through numbers of philanthropic activities is acknowledged and applauded highly at home and abroad.