Friendship receives Superbrands award

Aftab Ul Islam, director of Bangladesh Bank, hands over the Superbrands award to Nazra Mahzabeen Sabet, director of Friendship, at an event at the Hotel Sheraton Dhaka on 11 February 2023.

Friendship, a Social Purpose Organization (SPO), received Superbrands certification in the non-government organisation (NGO) category in recognition of its exceptional work in the last 21 years.

Aftab Ul Islam, director of Bangladesh Bank, handed over the certification to Nazra Mahjabeen Sabet, director of Friendship, at an event at the Hotel Sheraton Dhaka on Saturday, said a press release.

Colonel (retd) Iftekhar Uddin Mahmud, chief operating officer of Friendship, and Sabrina Nizam, a senior manager of communications, were present at the event.

"Friendship winning the 'Superbrands' status in Bangladesh shows the strength of people helping people with verity," Friendship founder Runa Khan said. "Friendship has always been focused on reaching dependable service to the most unaddressed communities with integrity, quality and love. This is the core of our brand."

Friendship has been committed to saving lives, poverty alleviation, climate adaptation and empowerment in the most remote, unaddressed communities in Bangladesh, helping 7.5 million people. These river-island areas are also some of the most climate-affected, prone to flooding, land erosion, storms, droughts, and other natural disasters, where Friendship has championed sustainable, replicable, scalable models that have proven to be successful for over two decades.

The organisation has over 4,000 employees, over half of whom are selected, tutored and trained from local communities. Friendship has a strong international network in Europe, and envisions a world where people get to live with equal opportunities, dignity and hope regardless of their circumstances.

Forty brands were recognised as Superbrands in Bangladesh for the next two years at the event, which also unveiled the publication detailing the winners’ work. Superbrands is an arbiter of global brands currently operating in 90 countries.

Founded in 1994, this company is a symbol of the highest success for global brands. This year's Superbrands have been selected under the close supervision of a panel of renowned impartial and independent experts from diverse business and social sectors called the Brand Council.