Daraz – for a time-defining lifestyle
Humankind has managed to design for itself a social structure that is consistently being influenced by many factors. One of the predominant factors here is – technology or digital inclusion. With the ever-increasing penetration of technology, our lives are evolving everyday bit by bit. The evidence of this is clear in our contemporary lifestyles, where we cannot imagine going by a single day without the assistance of digital services.
The rapid digital inclusion has been mostly backed by the rise of smartphones. Android, IoS, and other smart platforms almost made it mandatory for every individual to have an internet profile, which would still be rare even a decade back. As our online presence became more and more vivid, companies also extended their ventures in alignment – making the web-sphere a gateway to seeking convenience for modern lifestyles.
Now, even in Bangladesh, we can see services like passenger and goods transportation, homemaking assistance, real-estate utilities like plumbing and painting, healthcare services, bill payments, etc., to be available online. Companies are outsourcing professionals and connecting them to consumers and customers – all without any physical presence, trade, or transaction. The most popular among such conveniences are, perhaps, the onlines hopping and food delivery services. And the company that has excelled in both these areas in Bangladesh to enable top-notch experiences for its customers is Daraz.
Although ‘e-commerce’ had been a relatively familiar term among the industry professionals, Daraz Bangladesh took this idea to disseminate as a synonym for convenience to a larger mass in the country. Since its inception back in 2015 the company has been functioning as a platform for enterprises to showcase their uniqueness and for customers to explore products, brands, designs, promotional offers – all while sitting on their living room couch.
Daraz is currently the country’s #1 online marketplace, delivering thousands of products every month on an average. But it is the visionaries’ quality to always seek for newer horizons, and proving so – Daraz soon embarked on its journey of food delivery business as well with HungryNaki. HungryNaki is so far affiliated with thousands restaurants and chefs and serves over 500,000 people across Dhaka, Chattogram, Sylhet, Narayanganj, Cox’s Bazar, Savar, Gazipur, Tongi, Keraniganj, and Cumilla with savory, sizzling dishes.
“My wife and I are both bankers by profession,” said Rashedul Karim, who lives in the capital’s Gulshan area with his wife and son. “Although we are a very fun-loving family, it is sometimes hard for us to manage time for a nice dinner or go shopping in the weekdays after office. Hence, we heavily rely on HungryNaki and Daraz to deliver us foods, gadgets,and other appliances, while the three of us relax and enjoy our companies.”
Like Rashedul, hundreds of busy city-dwellers have now found Daraz to be a trusted companion adding a bit more fun and efficiency to their hectic lives. One may go on debating the necessity of work-life balance, but the truth is, the aspects of contemporary lifestyles have somewhat been remodeled to fit into the screens of our smartphones. And as long as there are 24/7 solutions like Daraz in our smartphones, we may as well never have to look back ever again.