Daraz 4.4 summer sale: Beating the heat with the season’s coolest mega deals

Daraz Bangladesh is set to launch its much-anticipated 4.4 Summer Sale, bringing a fresh wave of exciting deals and seasonal savings to customers nationwide, reports a press release.

The campaign will go live on 3 April at 8 pm and continue until 8 April 2026, offering shoppers a limited-time opportunity to enjoy compelling discounts, brand collaborations, and a seamless online shopping experience during the summer season.

Designed to match the fast-paced nature of summer shopping, the campaign features an exciting lineup of offers including Mega Deals and Flash Sales with discounts up to 80 per cent, alongside Hot Deals of up to 75 per cent off.

Customers can also benefit from additional discounts and selected delivery discount offers, including Free Delivery on selected products, making it easier to shop across fashion, electronics, FMCG, home appliances, health & beauty and lifestyle categories.

Adding momentum from day one, Daraz is introducing Flash Voucher drops during the campaign kickoff.

Shoppers can enjoy up to 9 per cent off (up to Tk 500) from 8 pm to 1 am on 3 April, followed by up to 9 per cent off (up to Tk 1,000) during a special late-night window from 12 am to 1 am, encouraging early participation and maximising savings right from launch.

Continuing its commitment to everyday affordability, Daraz is strengthening its Everyday Low Price (EDLP) proposition through the Daraz Choice channel.

Customers can enjoy Buy 3 Get delivery discount and Buy 5 Get 1 Free gift with delivery discounts, making it convenient for households to stock up on essential items without waiting for major sale events.

To keep engagement high throughout the campaign, Daraz will run its signature weekly themed shopping days, including Choice Day Saturday, Fashion Forward Sunday and Monday, Electrical Tuesday, Budhbarer Bazaar, Beauty & Wellness Thursday, and Lifestyle Cozy Friday.

Each day will spotlight category-specific deals, offering curated discounts tailored to shoppers’ evolving needs.

The campaign will also feature exclusive Brand Days, with Bata Super Brand Day on 5 April offering special discounts on footwear and fashion, Emami, Surf Excel and Hemas Brand Day will highlight exciting deals on relevant products on 6, 7, and 8 April respectively.

This year’s 4.4 Summer Sale is supported by a strong lineup of partners. Dettol and Unilever Bangladesh Limited have joined as Exclusive Platinum Partners, while Parachute Naturale, Himalaya are participating as Gold Sponsors, Emami and Godrej came as Silver Partner ensuring access to trusted brands across key categories.

Customers can enjoy up to 15 per cent savings with EBL-Daraz Co-brand cards, along with exciting offers from payment partners such as Nagad, Eastern Bank PLC, and Southeast Bank PLC.

Additionally, zero per cent EMI is available for up to six months on selected banks, while Eastern Bank credit card holders can avail an extended zero per cent EMI facility for up to 12 months.

As the 4.4 Summer Sale unfolds, Daraz Bangladesh invites customers across the country to make the most of this limited-time shopping event.

Shoppers can visit the Daraz 4.4 Campaign Page or download the Daraz app to explore daily deals and exclusive offers, and follow Daraz Bangladesh’s social media channels for real-time updates throughout the campaign.