Communication partners of Grameenphone has won a record 19 awards out of 125 for the tech service leader and the connectivity partner to Digital Bangladesh, which is the highest as a single brand, at the Digital Marketing Award 2021 recently held at Le Méridien Dhaka.
Digital Marketing Award is an initiative of Bangladesh Brand Forum. Every year, the winners are being adjudicated by a panel consisting of top corporate and marketing professionals from different industries.
This year, more than 1000 nominations were submitted. Out of these nominations, 125 winners in 18 categories have been selected as the ultimate winners.
Grameenphone, as a single brand, has received the highest number of awards as they have won a total of 19 awards under 13 categories- 3 Gold, 5 Silver, and 11 Bronze awards. Grameenphone won 16 awards at last year’s edition.
Three of Grameenphone’s communication partners - Magnito Digital, Asiatic Mindshare Ltd., and Grey Advertising Ltd. - have showcased their best works of the last one year, carried out as part of Grameenphone’s digital campaigns and bagged these accolades.
Sajjad Hasib, chief marketing officer, Grameenphone, said, "As the pandemic continues to challenge us, it inspires us to innovate and explore ways on leveraging connectivity and technology to offer the best customer experience across the nation. In the era of dual existence of digital and physical dimensions we need to unlock the next era of innovation and possibilities for which our digital strategies should be aligned."
Bangladesh Brand Forum said, "Our digital landscape is evolving. The post-pandemic future is undoubtedly digital. The pandemic has left an unprecedented expansion of digital platforms and solutions. The impacts of this phenomenon are already being felt across businesses. To ride the waves of digital change, companies are adapting improved strategies and campaigns."