Justin Bieber ventures into cannabis business

Justin Bieber.AFP File Photo

Singer Justin Bieber is all set to venture into the cannabis industry.

According to Variety, the ‘Baby’ hitmaker has partnered with California-based company Palms to release ‘PEACHES Pre-rolls’ named after his hit song ‘Peaches’. The collaboration aims to “create a brand that destigmatizes recreational cannabis consumption once and for all.”

“I’m a fan of Palms and what they are doing by making cannabis approachable and helping to destigmatize it - especially for the many people who find it helpful for their mental health. I wanted to make sure that I was doing something that felt genuine with them,” the publication quoted Justin as a saying.

Bieber has been quite vocal about how drug use contributed to his own mental health challenges. Reportedly, in a YouTube documentary series last year, he revealed that he tried marijuana when he was 12 or 13 and eventually grew to feel dependent on it.