A report published by FIFA last month revealed that more than half of players at last year’s European Championship and Africa Cup of Nations (AFCON) were subjected to discriminatory abuse online.
“The respect programme targets concrete actions to prevent abusive online behaviour and discrimination during all of its final competitions, including youth, women’s and men’s competition final matches for the next three years,” UEFA said in a statement.
“To ensure that harmful content is removed, UEFA is working directly with major social media platforms such as Twitter, Meta (Instagram and Facebook) and TikTok.”
The programme will include a “Real Scars” campaign featuring footballers Wendie Renard, Jorginho and Alisha Lehmann.
That will “highlight the devastating effects of online abuse” and educate players, coaches and officials on how to defend themselves.
“When you say something on social media, you do not realise how painful it is or the consequences it can have,” Renard said.
“It can leave a mark because we are all human, we all have emotions.”