From basic necessities to the very niche luxuries, our choice of consumption happens to be heavily reliant on perception. Before making purchasing decisions, we subconsciously pay a close attention to nitty-gritties such as packaging, color and taglines making sure that the product resonates with ourselves, and that exactly is the essence of branding. Hence, while maintaining quality should be the first priority, building a sustainable brand image makes all the difference.
Presently, the frequent introduction of new products and services designed to meet the worldwide evolving demands has taken the importance of branding to newer levels. More than just names and logos, branding is about creating an identity that delivers to a promise of providing a unique experience. As consumers are increasingly looking for products that they can “relate” to, the success of any brand depends on its ability to resonate with its audience.
As digital dependency is increasing day by day, smartphone companies and tech manufacturers are frequently coming out with something new. With never-ending upgrades and new introductions, the digital world is becoming crowded. Consequently, for tech and smartphone brands, a unique set of qualities must be nurtured - to foster lasting connections with consumers.
Brands that make a difference and address current challenges are becoming increasingly important, as the ones that focus on the improvement of people's lives are standing out. This social consciousness mainly connects with consumers who are looking for brands that contribute positively to the world, rather than just gadgets.
The case of ‘realme’
‘realme’ as a brand encapsulates these very principles. With its core pillars of being young, stylish, real, and outstanding, realme has positioned itself as a trendsetter in the tech industry.
By primarily catering to the young and tech-savvy generation, realme has been gaining immense popularity worldwide. They have made sure to align with the desire and aspirations of young consumers, by offering a brand that resonates with their lives. This philosophy has been incorporated within not only their technology, but also their looks and overall identity; appealing to those who value both form and function. With a core focus on research and development, they are always relevant – be it in their stories, initiatives, or technologies.
realme has been living up to a promise of authenticity and transparency by delivering utmost value to their customers. This very commitment to excellence is what sets the brand truly apart. As a brand, realme believes in no ceilings; and that is exactly demonstrated by the ‘Spire Strategy’ they have adopted. Built on a tower with a spire and three bases signifying a major leap forward technology supported by Design, Performance and Experience, this strategy focuses on long-term growth.
Consequently, this promises noticeable improvements within their offerings. On the occasion of its five-year anniversary, realme amped up this very spirit with its five-year ‘Leap-Forward Climbing Plan’. Also known as Leap Up, the three pillars of the Spire Strategy have been taken to newer levels for extraordinary experience. The whole idea is to keep pursuing the road to excellence for coming up with breakthrough innovations for adding new dimensions to three frontiers (design, performance and experience).
To achieve this aim, realme is walking along its ‘simply better strategy’ for developing the best-in-class products in terms of hardware, software, design and price, with young users at the core.
Over the years the ‘realme’ has been binding comprehensive innovations and leading experience altogether. As a result, realme is serving the indomitable spirit of youth with its ‘Dare to Leap’ spirit at the core, inspiring the young generations to aim for greatness. This spirit signifies the willingness to take risks, embrace innovation, and push boundaries. It's not just about selling smartphones; it's about inspiring and empowering the next generation.
In the ever-changing world of tech, realme stands as a shining example of a brand that embodies the essence of progress, innovation, and the youthful spirit, and, in doing so, they have solidified their place in the hearts of the consumers.