Toffee to stream Asia Cup and ICC World Cup

Toffee, the digital entertainment platform of Banglalink, has acquired the rights to live stream the upcoming Asia Cup 2023 and ICC Cricket World Cup 2023 by signing an agreement with Top of Mind. The agreement was signed by Banglalink and Top of Mind recently at the Banglalink office, Tiger’s Den, said a press release.

Asia Cup 2023 will be held in Pakistan and Sri Lanka from 30 August 2023, while ICC Cricket World Cup 2023 will kick off in India on 5 October 2023. Cricket lovers from all across the country will be able to enjoy the two mega cricket events on Toffee using any network.

Toffee app is available for download on both Google Play and App Store. Viewers can also catch exciting cricket matches live on https://toffeelive.com/ and Toffee’s Android TV app. Along with Toffee, Banglalink users can also enjoy it using MyBL App within the Toffee section.

Upanga Dutta, chief commercial officer of Banglalink said, “We are pleased to join hands with Top of Mind for bringing this very exciting and popular cricket event to our digital platforms. Toffee is the country’s most loved live sports streaming platform. After the FIFA World Cup last year, we are very happy to now bring Asia Cup and ICC World Cup digitally to mobile customers of the country. We are confident that it will emulate the success of our FIFA World Cup Qatar 2022™. With superior live streaming technology, Toffee has already become the most loved OTT platform in the country, and we are confident to provide the cricketing fans best in class digital experience. Toffee is already catering to the digital advertising needs of several leading brands. These marque sporting events will bring new opportunities for brands to digitally engage with upwardly mobile customers.”

Ziauddin Adil, the chairman of Top of Mind group, said, “It is a great pleasure to sign the agreement with Toffee, which has already gained enormous popularity as a sports streaming platform. Through this initiative, the two mega cricket events will reach the hands of millions of viewers in every corner of the country.”

Also present at the signing ceremony were the marketing deputy director of Toffee Muhammad Abul Khair Chowdhury, procurement and supply chain director of Banglalink KM Zakaria and chief growth officer of Top of Mind Md Abdullah Al Kafi among others. Toffee will continue to offer seamless live-streaming experiences to its viewers.