Tea was cultivated again in abandoned gardens. Tea cultivation expanded to the plains. Entrepreneurs are concentrating on tea cultivation as the market prices are good. Entrepreneurs in this sector believe such initiatives were responsible for good production.
AQI Chowdhury, managing director of Finlay, one of the leading companies in tea production and export, said tea is no longer an import-based beverage.
“There has been adequate domestic production to meet the demand. The higher the production is compared to demand, the greater the prospects of export,” he explained.
According to AQI Chowdhury, who has been involved in the tea industry for almost 51 years, this requires continuity in export as well as good production.
Bangladesh started seeing higher production in 1990. According to the 1983 annual bulletin of the London-based International Tea Committee, the country ranked ninth in the world market in the first year of tea exports after independence in 1972. Export earnings rose to sixth position in 1981 and 1982. Vietnam, now in fifth place, was 18th then.
The highest ever export of tea was in 1982. In that year, 34.4 million kg of tea was exported and the income was 47 million dollars. At that time tea production in the country was 40.9 million kg. Now the production has more than doubled to 96 million kg. Due to the increase in demand in the country, exports are not high now.
Shah Moinuddin Hasan, president of the Tea Trader's Association of Bangladesh, told Prothom Alo that the joint efforts of the entrepreneurs and the tea board are now yielding results to reaped in the tea sector.
High priced tea
Entrepreneurs brought variation to the tea varieties. They have increased the production of green tea besides black tea. They have introduced products like white tea and spice tea.
Experts say diversification of tea products (used in the perfume and pharmaceutical industries) can increase export earnings.
Companies like Finlay, Pedrolo, Kazi & Kazi have focused on producing new varieties of teas. White tea, 27 times more expensive than ordinary tea, is now being grown in once-abandoned gardens like Halda Valley.
Nader Khan, managing director of Pedrolo Group, which owns Halda Valley, told Prothom Alo that green tea and white tea cost more than regular quality tea. The demand in the global market is also good.
According to the research organisation Indexbox, in 2016, the size of the world tea market was 25.9 billion dollars. Of this, 8.4 billion dollars worth of tea has been exported. China, India, Kenya and Sri Lanka account for two-thirds of the export market. Vietnam is in the fifth position. A total of 35 countries of the world produce tea now.
Income from tea exports in Bangladesh is still very low. Experts say diversification of tea products (used in the perfume and pharmaceutical industries) can increase export earnings. AQI Chowdhury, managing director of Finlay, believes it is possible to increase export revenue if the product diversity is increased.
*This report, originally published in Prothom Alo print edition, has been rewritten in English by Farjana Liakat