It comes after the company’s share price soared by over 1,000 per cent in little more than two years.
Adani, 60, is the world’s third-richest person, with an estimated net worth of $126 billion and interests ranging from Australian coal mines to India’s busiest ports.
He currently owns 73 per cent of Adani Enterprises.
The pricing implies a discount of nine to 13 per cent off Adani Enterprises’ closing share price of 3,595.35 rupees on Wednesday, according to a prospectus filed with stock exchanges, with retail investors offered an extra two per cent off.
Unusually, applicants will only have to pay 50 per cent upfront, with the rest due in instalments.
“This allows us to further increase the participation of the average, normal Indian mom and dad as shareholders in Adani Enterprises,” chief financial officer Jugeshinder Singh told a media briefing.
“It is one of the overarching goals of our founder, it is very important for him that the ability to create wealth reaches the remotest corner of India.”
But the shares fell four per cent on the Bombay Stock Exchange Thursday, and market analyst Arun Kejriwal said the company needed a “Plan B” if the quote dropped below the offer price.
“They want the retail investor to join the bandwagon. The idea is good but they’ll need at least five million applicants to get the retail portion subscribed,” Kejriwal said.
“If something takes the price down, they need to be prepared with Plan B.”
Roughly 109 billion rupees -- 54 per cent -- of the amount raised will be used to fund capital expenditure of Adani group subsidiaries including road, airport and green hydrogen projects, the company said.
Another 41.65 billion rupees is earmarked to repay corporate borrowings.
Adani Enterprises’ net debt stood at 295.7 billion rupees at the end of September, financial disclosures show.
“The concerns have always been the group’s debt and that the shares are thinly traded,” Kejriwal told AFP, adding that the sale would improve both metrics.
The public offer opens next Friday and will close on 31 January.