Likee steps into New Year with milestones achieved in 2021
Popular short video creation and sharing app Likee has begun the new year with a significant number of milestones achieved in 2021 in terms of creator ecosystem, content categories, platform’s new features, user activity, and brand collaboration, has said a press release.
Likee has played a significant role in the optimisation of the creators’ ecosystem in 2021. In the last year, Likee launched abundant creators’ recruitment and talent show programs around the world and attracted more than 10,000 new creators to join the platform successfully.
Likee Bangladesh sent two top creators, Nusan and Marjia Mimi, to participate in the competition ‘2020 Bangladeshi Digital Award’ held in 2021, where both of them won the ‘Best Content Creator’ award.
In the first half-year of 2021, Likee held the Likee Star Idol Series to find out the most talented content creators in Indonesia. The program succeeded in bringing the singing-talented creator Ihsan Tarore back to perform on “Indonesian Idol,” one of the most famous talents show in Indonesia.
Likee also formed a girl band, DREAMGIRLS, helping them produce a Single song with an MV, which gained a viewership of more than 15 million. In Pakistan, the “Likee Team” contest was kicked off in 2021, wherein 68 per cent of Likee verified outstanding creators contributed to creating 140,000 high-quality video content.
To shed light on the efforts of these creators and to acknowledge their hard work, Likee granted them an opportunity to appear on the primetime television GNN, which signified the official debut of the winning “Team Saifu.”
Likee has turned into a platform for diversified content, and the users can now enjoy content in almost 20 categories, including comedy, sports, gaming, fashion, music, pet, and foodies.
To that end, Likee keeps organizing interesting campaigns for the users. Collaborating with “10 Minute School”, a local well-known educational institute with a good reputation, Likee Bangladesh launched the “Knowledge Month” campaign in 2021.
During the campaign, a total of 5,470 videos were uploaded by 1,904 users, with a staggering number of 35.8 million engagements recorded. In Pakistan, together with 134 top gaming creators, Likee built the Gaming Zone community, which now has generated a viewership of nearly 100 million.
Meanwhile, Likee launched 30 hashtag challenges in the category of Fashion and Beauty in Indonesia in 2021. Around 150,000 pieces of short videos were uploaded, and those have attracted hundreds of millions of views.
Likee also introduced innovative features from time to time in 2021 to empower the users and create more opportunities for them to express themselves.
Some of those include friends, a feature to allow users to create their very own, private online space; Superlike, an innovative way of responding to content; and Superfollow, a subscription-based service for content creators to give them an opportunity to earn as well through monthly subscriptions.