Participants reported spending an average of 8 hours per week on social media at the start of the study. One week later, the participants who were asked to take the one-week break had significant improvements in wellbeing, depression, and anxiety than those who continued to use social media, suggesting a short-term benefit.
Participants asked to take a one-week break reported using social media for an average of 21 minutes compared to an average of seven hours for those in the control group. Screen usage stats were provided to check that individuals had adhered to the break.
Lead researcher from Bath's Department for Health, Dr Jeff Lambert explained: "Scrolling social media is so ubiquitous that many of us do it almost without thinking from the moment we wake up to when we close our eyes at night.
"We know that social media usage is huge and that there are increasing concerns about its mental health effects, so with this study, we wanted to see whether simply asking people to take a week's break could yield mental health benefits."
"Many of our participants reported positive effects from being off social media with improved mood and less anxiety overall. This suggests that even just a small break can have an impact."
"Of course, social media is a part of life and for many people, it's an indispensable part of who they are and how they interact with others. But if you are spending hours each week scrolling and you feel it is negatively impacting you, it could be worth cutting down on your usage to see if it helps."
The team now want to build on the study to see whether taking a short break can help different populations (e.g., younger people or people with physical and mental health conditions).
The team also want to follow people up for longer than one week, to see if the benefits last over time. If so, in the future they speculate that this could form part of the suite of clinical options used to help manage mental health.
Over the past 15 years, social media has revolutionised how we communicate, underscored by the huge growth the main platforms have observed.
In the UK the number of adults using social media increased from 45 per cent in 2011 to 71 per cent in 2021. Among 16 to 44-year-olds, as many as 97 per cent of us use social media and scrolling is the most frequent online activity we perform.
Feeling 'low' and losing pleasure are core characteristics of depression, whereas anxiety is characterised by excessive and out of control worry. Wellbeing refers to an individual's level of positive affect, life satisfaction and sense of purpose.
According to the Mind, one in six of us experiences a common mental health problem like anxiety and depression in any given week.