Several users reported on Friday that the new subscription option for the blue verification check mark had disappeared, while a source told Reuters the offering has been dropped.

“To combat impersonation, we’ve added an ‘Official’ label to some accounts,” Twitter’s support account - which has the “official” tag - tweeted on Friday.

The label was originally introduced on Wednesday - but “killed” by Musk just hours later.

On Thursday, in his first companywide email, Musk warned that Twitter would not be able to “survive the upcoming economic downturn” if it failed to boost subscription revenue to offset falling advertising income, three people who saw the message told Reuters.