BRAC Bank introduces bike ride training for women

In its latest initiative for women’s empowerment, BRAC Bank TARA has introduced bike ride training for women in partnership with the Yamaha Riding Academy (YRA) of ACI Motors.

On 27 April morning, 10 aspiring women riders took the rider’s seat for the first time in their lives. Professional trainers of Yamaha Riding Academy gave training to the first batch of 10 women at the BG Press grounds, Tejgaon, Dhaka. More batches will follow in the coming days, said a press release of the bank.

BRAC Bank has a special reward for the riders who avail TARA bike loan with 100% processing fee waiver after completion of the four-day outdoor training.

Launched as the country’s first comprehensive women’s banking proposition, TARA guides the women to plan their financing better, achieve economic freedom and reach the goals that they set for themselves. TARA is not merely a financial product, it is a solution to realise the potential of every woman, said the release.

TARA’s trainings and workshops are aimed at developing professional competency and capacity building of women customers. It’s networking platforms and engagement programs create economic opportunities for women. Free bike ride training initiative is as part of TARA’s continuous pursuit to play an enabler role in women empowerment.

TARA will keep empowering, inspiring and connecting women across Bangladesh, serving financial and lifestyle needs of individual women and businesswomen with tailor-made solutions, said the press release.