How Xiaomi becomes top smartphone brand in Bangladesh

Xiaomi became the top smartphone company in Bangladesh in the second quarter of 2022 with a 28.8 per cent market share and 134 per cent annual growth, according to market research firm Counterpoint Research.

Xiaomi’s local production and demand for its affordable smartphone models mainly contributed to this success.

Besides, there are other factors contributing to Xiaomi ascending to top spot in the local market since the Chinese brand entered Bangladesh in 2018 officially.

Xiaomi always gives utmost importance to customer feedback. Being a youth-centric brand, it always recognises the opinions, likes and dislikes of the youth about the device.

Xiaomi has a large global community of fans. They are the ones who greatly contribute to the development of the Xiaomi brand and products.

Xiaomi Community Bangladesh now has more than five lakh registered fans. Xiaomi meets fans online and offline at different times and enriches its plans with their feedback.

Xiaomi is one of the most diverse brands in the country. Each of Xiaomi's product lines tells a different story, bringing products targeting all categories of people.

For example, Redmi series phones generally cater to entry and mid-range levels, while Xiaomi series phones are high-end ones. This is how Xiaomi brings different models of handsets with emphasis on people's income, age, and region.

Xiaomi has a strong presence in both offline and online markets in the country. Xiaomi smartphones and other products are sold through retail and online partners.

It has more than 300 authorized Xiaomi Stores and more than 4,500 authorized retailers nationwide to sell the devices.

Besides, Xiaomi devices are reaching out to consumers’ doorsteps by collaborating with various e-commerce platforms.

Xiaomi set up a factory in Bangladesh in October last year. Currently, 95 per cent of Xiaomi's total smartphone demand in the country is being produced in local factories.

All the entry and mid-range phones like Redmi 10A, Redmi 10C and Redmi Note 11 are manufactured in the country.

Customers are also enjoying the phone at an affordable price. As a result, the popularity of Xiaomi is increasing day by day.

Xiaomi is working on bringing more surprises with 'Made in Bangladesh' in the future for its customers.

Xiaomi always prioritizes after-sales service to customers. Xiaomi has quickly won the trust and hearts of fans in Bangladesh by providing market-oriented products and excellent after-sales services.

Currently, Xiaomi Bangladesh has more than 40 service centers and over 42 collection points.

In addition, RedQuanta Bangladesh, a leading consumer intelligence firm, already declared Xiaomi as the best brand in terms of after-sales service in Bangladesh.