MIB celebrates ‘Bangladesh Marketing Day’

Planning minister Muhammad Abdul Mannan inaugurated the event

The Marketers Institute, Bangladesh (MIB) held a two-day conference to observe the ‘Bangladesh Marketing Day’ at the Dhaka University focusing on sustainable marketing in context of the changing landscape of the global economy.

Teachers, marketing professionals and students participated in the concluding phase of the two-day conference organised at the Teacher Student Centre (TSC) of the Dhaka University on Friday.

Planning minister Muhammad Abdul Mannan (MP) was present as the chief guest while Marketer’s Institute Bangladesh (MIB) president professor Mizanur Rahman chaired the session.

Addressing the session, planning minister Muhammad Abdul Mannan said that there is no alternative to sustainable marketing to achieve business growth. An efficient human resource development is required in that regard.

He said that Bangladesh will become a developed country by 2041 and it has already entered the fourth industrial revolution.

“Marketers Institute, Bangladesh has adopted a well-thought and long-term plan to build skilled human resources. It certainly deserves praise,” he added.

MIB president prof Mizanur Rahman said, “Sustainable marketing will become more important in the future due to rapid changes in technology, globalisation and greater social responsibility. Competition in the market will be more intense, yet profit will become more important. Ignoring issues of social responsibility will not reduce inequality and environmental pollution. For a better world, we need to focus on socially responsible budgeting that is sustainable marketing.”

MIB general secretary Shariful Islam Dulu said the platform of marketers has been celebrating the day since 2018 with the aim of providing maximum satisfaction to consumers by enhancing the professional skills of marketing professionals.

He said, “The MIB is working to achieve service excellence by bringing together all the domestic and international professionals of sales and marketing on the same platform with utmost importance in their professional development.”

The Bangladesh Marketing Day was celebrated for the sixth time in a very festive atmosphere across the country.

With the participation of nearly 5 million marketing professionals of the country, this colourful life festival has been celebrated for two days in various corporate houses and public and private universities across the country through various programs including cake cutting, rally, discussion meetings and cultural events.