ICT ministry partners with Facebook to carry out COVID-19 awareness campaign in Bangladesh

The ICT ministry of Bangladesh has partnered with Facebook to create awareness in the social media community about safety measures during COVID-19 pandemic.

According to a press release on Friday, “Partnering the ICT ministry and a2i, Facebook has recently helped launch a much-needed initiative to create awareness in the community about safety measures during COVID-19.”

Zunaid Ahmed Palak, state minister of ICT division, officially inaugurated this campaign virtually by posting a video on his timeline.

“The ICT ministry in partnership with Facebook has launched a nationwide social media campaign under a2i’s human development media to disseminate health messaging awareness for the people of Bangladesh” Zunaid stated during the virtual inauguration.

He also said, “This campaign will focus on sharing information about social distancing, prevention measures, COVID-19 symptoms, national helpline number 333 and various other resources available like corona.gov.bd etc. Facebook has been cooperative to initiate various awareness campaigns during this pandemic. I thank Facebook for their incredible support and partnership for developing and launching this campaign in Bangladesh during this COVID-19 time.”

The press statement also read to support this campaign, Facebook has helped create awareness videos which will be broadcast for the next three weeks.

“We hope to reach out to all the Facebook users in Bangladesh by then. Until now, the campaign has reached almost 3 crore (30 million) social media users in the country,” he added.

Purabi Matin, human development media manager of a2i said, “It is undoubtedly a massive awareness campaign. We thank Facebook for this very useful initiative. We have been working tirelessly to create awareness among citizens through various contents and campaigns; yet many more public awareness campaigns need to be initiated to combat coronavirus and adjust to the new normal life”.